olive young products Archives | K-Beauty Codes November 2026

Our 2027 K-Beauty Trend Forecast: What To Expect in Korean Skincare for the New Year

Believe it or not, but 2026 is almost over and so, it is time to cast a look into the future and predict what big K-beauty trends to expect for 2027! These trends are based on our years-long knowledge of the Korean beauty market, plus all the trending topics we are seeing on social media both in South Korea as well as globally.

Some of these K-beauty trends may not surprise you, other might shock you. Whether it is trendy ingredient PDRN, the viral beauty devices taking Korea’s SNS by storm, or hyper trending bubble masks, we hunt down what’s trending right now and what will continue to shape the K-beauty market in 2027.

Note that some of the links in this article are affiliate links. They will be marked with an *!

K-Beauty Trend No. 1: PDRN

trending PDRN products available at Olive Young Global

Now, this K-beauty trend is not new, of course! If you are into Korean skincare at all, you probably have heard of the buzzing ingredient called PDRN. By now, it has even reached Western skincare brands.

Still, we decided to add PDRN into this 2027 K-beauty trend forecast. We think it will remain one of the most important and most popular ingredients in Korean skincare.

So, what actually is PDRN? In very short, layman terms, PDRN is a skin-rejuvenating ingredient made from DNA fragments, typically derived from salmon eggs or sperm (yes, you heart that right!). It supports skin regeneration, helps repair damaged skin and improves overall skin health. It can help boost collagen levels in your skin, thus making skin look bouncier, plumper and more youthful.

Now, the scientific jury is still out on whether or not topically applied PDRN can bring the same amazing results as injectables. From our own experience, many Korean PDRN products have made a difference to our skin’s hydration levels and plumpness. Note that many K-brands are now using “vegan PDRN”. The DNA is derived from e.g. ginseng, rose or green tea vs. the better studied salmon-based PDRN products.

The Best Products to Try the PDRN Trend in 2027:

1. REJURAN Healer Turnover Ampoule

Korea’s No. 1 PDRN ampoule for many years now! This contains salmon-derived PDRN and is said to provide deep hydration plus restorative, skin-boosting properties. You can find this ampoule at Olive Young Global.* Don’t forget to apply code “SUGARPEACH10” for an additional 30% off your order!

2. Centellian24 Expert Madeca Cream Active Renew PDRN

Centellian24 has become a bit of a sleeper hit lately on the global market. In Korea, this pharmacy brand has been trusted and trending for many years now. This Centellia24 gel cream contains a centella asiatica complex for soothing and anti-redness action, plus a 5D PDRN complex containing five different molecular sized types of PDRN. The cream is available at Olive Young Global*.

2027 K-Beauty Trend No. 2: At-Home LDM Beauty Devices

Thome LDM beauty device available at Yesstyle or Olive Young Global

Koreans go crazy for a good at home spa or beauty device, so this 2027 K-beauty trend is no surprise! Especially with the financial pressures of today, even the relatively affordable beauty clinic treatments are becoming less accessible to people in Korea. Thus, at home beauty devices have been booming lately.

While the West is still focusing on LED and red light therapy masks, Korea is – as always – already one step ahead. Here, LDM treatment devices are all the rage. LDM (Local Dynamic Micro-massage) is a non-invasive ultrasound skin treatment that uses rapidly alternating sound-wave frequencies to stimulate the skin and underlying tissue. It is designed to support natural skin regeneration, improve hydration and elasticity, plus promote healthier-looking skin.

Fun fact: LDM technology was actually developed by a German manufacturer (Wellcomet), but it became popular in Korean beauty clinics and led to the manufacturing of at home beauty devices with a similar, though not fully identical, multi-frequency technology.

The Best Product to Try the LDM At Home Device Trend in 2027:

1. THOME The Glow Signature Device

The absolute No. one bestselling, trending LDM-style at home device in Korea right now! The THOME The Glow Signature Device uses 3MHz + 10MHz dual-frequency ultrasound technology to help stimulate the skin. It is meant to improve skin texture, hydration levels and combat dullness and first signs of texture loss. With its 3 different modes, you can work on the deeper layers of the skin and target specific concerns directly.

The device isn’t cheap – it usually retails around $400, but Yesstyle is currently running a Black Friday promotion on the THOME The Glow Device and sells it for only $299.25!

Check out our frequently updated Black Friday shopping guide for more such deals. And – make sure to use Yesstyle code “KBEAUTY50” for an additional 50% off in the “reward code” box.

Korean Beauty Trend No. 3: Bubble Masks

Korean bubble masks will be trending in 2027

Such a fun K-beauty trend for 2027, and it is already making waves in late 2026. It seems like every large K-beauty brand is releasing their own bubble masks these days. Korean brand Menokin was the trendsetter here, with their 30 Seconds Quick Bubble Mask range that won the 2026 Glowpick award.

The promise? With only 30 seconds of time on your skin, you can achieve a skincare effect as if you’d let a face mask sit for 15-20 minutes. Too good to be true? Maybe, but the masks apply like a dream, feel rejuvenating on the skin and boost your skincare game with amazing ingredient goodies such as PHA, PDRN or extra collagen for hydration.

The Best Products to Try the Korean Bubble Mask Trend in 2027:

1. MENOKIN 30 Seconds Quick Bubble Masks

The “OG” products that started the bubble mask trend in Korea. These 30 seconds wash-off masks come in four different versions. We recommend the moist version, which plumps up and deeply hydrates the skin with multiple types of hyaluronic acid. The bubble mask is available at Stylevana! Don’t forget to use coupon code “INF10SPL” for an additional 26% off your order.

2. Mediheal Rose PDRN Bubble Serum Mask

Brand new and already picking up tons of social media buzz on Korean SNS channels, this bubble mask from Korean brand Mediheal contains rose PDRN, ceramides and peptides. It promises to plump up your skin and make it smoother and more moisturised. The mask can either be washed off or used as a leave-on moisturising treatment.

The Mediheal Rose PDRN Bubble Mask is available at Olive Young Global*!

2027 K-Beauty Trend Report: The Layering and Glass Skin Trends Are Here To Stay

Despite all these new, hyped up products and trending K-beauty ingredients, the basics of Korean skincare will remain very much the same in 2027: layered, hydrating products and that “glazed donut” glass skin glow are the cornerstones of beauty made in Korea.

If you love shopping authentic Korean products regularly, don’t miss out on the latest, regularly verified coupon deals for YesStyle, Olive Young Global codes, Jolse coupons and Stylevana promo codes.

Olive Young Global Membership Levels Explained (2026 Guide)

Olive Young Global Membership Levels Explained

If you shop K-beauty at Olive Young Global, you are already part of a free membership program called OY MEMBERS. It has five color-coded levels: the higher you climb, the more points and coupons you get. Here’s how the Olive Young Global membership levels work and the perks you can get when you sign up and shop regularly at OY.

Last checked: November 2026.

Olive Young Global Membership Explained: What is OY MEMBERS?

OY MEMBERS is the free rewards and membership program for Olive Young Global, the international store that ships to shoppers in places like Japan, Taiwan, Kazakhstan, Israel, Saudi Arabia and most of the EU. It doesn’t cost anything to join, and you start earning as soon as you create an account. Plus, you can get rewards if you are a new member for your first order!

One thing to note: the program only works on the Global site. Your level doesn’t carry over to Olive Young’s physical stores in Korea. Also, if you are from the US, you cannot shop at Olive Young Global anymore and will have to use the separate Olive Young US store with its own, separate rewards and membership program!

The 5 Olive Young Global membership levels:

Your level depends on how much you spend in a six-month period.

Level	Spend (per 6 months)	Points on purchases	Membership coupon
Baby Olive	Starting level	0.5%	First-order coupon
Pink Olive	US$1-119.99	1.0%	20% off
Green Olive	US$120-179.99	1.5%	40% off
Black Olive	US$180-299.99	2.0%	60% off
Gold Olive	US$300+	2.5%	80% off + exclusive events

Every coupon has its own maximum discount and expiry date, so check My Account > Coupons to see the exact terms before you check out.

Note: these are downloadable coupons. You will have to actively download them from your membership tab before they get automatically applied at checkout.

Olive Young Global offers membership perks that can help purchase these skincare goodies cheaper

How Do You Move up a Membership Level?

You don’t have to do anything special! Your orders do all the work and automatically add up towards a higher Olive Young Global membership level. Olive Young Global will send you an email informing you about any membership changes. Alternatively, you can check in your “membership” tab when you log into your OY Global account.

Back to Baby: If you had no orders in the last qualifying window, you start again at Baby Olive.

Two six-month windows: January-June and July-December are the two periods counting towards the next membership level. Your spending in one window sets your level for the next.

Instant upgrade: If you hit a higher spending threshold during the current period, you are upgraded automatically, usually the next day (Korean time).

Which orders count: Only orders marked “in iransit” or “delivered.” Coupon discounts, points you’ve spent, taxes and shipping fees don’t count, and cancelled or refunded orders are removed.

You can track your progress on the Membership page. It updates daily.

How do reward points work?

Points are earned on the amount you actually paid for your order, at the percentage for your level (0.5% to 2.5%). Once you have at least one point, you can use them like cash: one point equals US$1 (displayed in whatever currency you have set for the shop). Points can’t be transferred to other people, and you need to be a signed-in member to earn or use them.

Perks every member gets (at any level)

Up to 0.3 points for writing a product review
A referral program: 5% off for you, 10% off for your friend
US$15 off orders of US$120+ when you turn on app notifications
5 points for logging in for the first time after installing the app
0.5 points for filling out your Beauty Profile

Save even more with Olive Young promo codes!

Membership perks stack nicely with promo codes, so make sure to browse our full, regularly updated list of working Olive Young codes! You can also usually combine to the downloadable coupons of any sales event with your downloaded, special membership coupons. For some sales, this might not be the case, however. Always check the fine print!

And talking about big sales events: the 2026 Olive Young Global Black Friday sale has officially kicked off. Make sure to follow our Black Friday K-beauty sales post for all the deals and promos!

Best Olive Young Global codes to buy Haruharu Wonder

Olive Young Global membership levels: Quick FAQ

Is Olive Young Global membership free?

Yes, it’s completely free to join. For the shop, having your email address is a valuable asset, so signing up is benefit alone for them. You get the perks, they get to enjoy you as a new customer in their databases and can send you their newsletters and offers (if you give them permission to do so, of course!).

Does my level work in Olive Young stores in Korea or for the Olive Young US store?

No. The program is exclusive to Olive Young Global. It also does not work if you live in the US anymore, since “Olive Young US” is now its own, separate store system, unfortunately.

How long does my level last?

Your level is secure for six months. It is then recalculated based on your spending in the previous six-month window. You will be informed via email if your level changes upwards, or you can always check in your membership tab on the OY Global website.

Do points expire or transfer?

Points cannot be transferred to other accounts. Points given for special occasions such as your birthday can expire within 14 days. Check the point details in your account for expiration dates, since terms can change.

Olive Young Global can change its membership benefits at any time, so we recommend checking the official Membership page for the latest details.

5 Korean Beauty Products Currently Trending at Olive Young: What Koreans Actually Buy!

Scroll through the bestseller rankings at Olive Young in Korea and you’ll notice something: Korean shoppers aren’t chasing 12-step routines or flashy launches. They favor products that do one job well, at a fair price. Furthermore, many of the Korean beauty brands that Western social media stars like to present as “trending” in K-beauty aren’t even sold in Korea! Or, if they are, hardly anyone in South Korea has even heard of those brands. What is trending here in the West is very different from what is trending at Olive Young in Korea.

The five Korean beauty products we will introduce you to today are the kind that actually keep landing in shopping baskets in Korea right now. And, each one is available at Olive Young Global. So, if you want to know what real Koreans use vs. what global influencers peddle as “trending”, we’ve got you covered!

Note: this article contains affiliate codes, which are marked with a *!

1. Wellage Real Hyaluronic Ampoule: Lightweight Hydration

Hyaluronic acid is hardly new, but Wellage has built a loyal following in Korea and globally by keeping it simple and pure. This ampoule is all about deep, lightweight hydration, but without the sticky, tacky feeling that puts many people off hyaluronic acid serums. The ampoule sinks in quickly, sits comfortably under makeup, and layers easily with other serums. Thus, it slots into almost any routine without causing pilling.

If your skin often feels tight, dehydrated, or just plain tired by the afternoon, this is the kind of product that makes a noticeable difference in how your skin looks and feels through the day. The best thing: the Wellage ampoule is very affordable, given its 100ml size!

Koreans have been raving about this ampoule for many years now. It won the Olive Young awards in the serum category in 2025 and ranks highly on Hwahae, Korea’s No. 1 skincare review app.

Best for: dehydrated skin, anyone building a minimalist routine.

How Koreans use it: after toner and before moisturizer, often both morning and night!

Why it’s trending at Olive Young: “skin flooding”, soaking your skin in deep hydration, and layering hydrating products is the foundation of the Korean approach to skincare.

Shop the Wellage Hyaluronic Ampoule!*

2. Mediheal Madecassoside Moisture Sun Serum: Fuss-Free Sun Care

Mediheal Madecassoside Moisture Sun Serum at Olive Young Global

Mediheal is best known for its sheet masks, but the K-beauty brand’s entire Madecassoside line has become a quiet favorite in recent years. Still relatively unknown here in the West, but big in Korea, Mediheal is known for affordable, ingredient-based, minimalist formulas. The Mediheal Madecassoside sheet masks have been Korea’s No. 1 sheet masks for many years now, taking the top spot at Hwahae.

The Medheal Madecassoside sun serum currently ranks at the top spot in the sunscreen category at the Korean Olive Young website. It pairs sun protection with madecassoside, a calming, cica-derived ingredient known for soothing irritated skin. The texture is the real selling point: it feels more like a moisturizing serum than a traditional sunscreen. This matters to Koreans, since sunscreen is treated as the most important step of the day. People wear it every single morning, rain or shine. A formula you actually enjoy applying is a formula you’ll actually use!

Best for: sensitive or easily irritated skin, daily wear, anyone who dislikes heavy sunscreen.

Why it’s trending at Olive Young: lightweight sun care that doubles as skincare does very well with Korean shoppers. Plus, Mediheal has been a trending and trusted derma brand for over a decade!

Shop the Mediheal Madecassoside Serum* at Olive Young Global!

3. Derma Factory Niacinamide 20% Serum: High-Strength, Low-Fuss

Derma Factory is a relatively young brand and so still a bit of a secret tip in Korea. The products are designed for people who want high-strength, ingredient-focused skincare at an accessible price. With niacinamide at 20% strength, this serum is aimed at visible pores, uneven skin tone, and excess oil.

The appeal is its honesty: one hero ingredient, clearly labeled, with no guesswork about what you’re putting on your face. Kind of like a Korean The Ordinary! Because the niacinamide concentration is high, it’s smart to patch test first and ease in a few times a week rather than going all in on day one, especially if your skin is sensitive. Used thoughtfully, the serum is a straightforward way to target shine and texture without building a complicated routine. And: the brand’s products are very affordable!

Best for: oily or combination skin, dull tone, visible pores

The appeal: a single, clearly labeled active ingredient at a strong concentration

Why it’s trending at Olive Young: high potency, minimalist formula for an unbeatable price point.

Shop the Derma Factory Niacinamide 20% Serum* at Olive Young Global!

4. Dr. G Red Blemish Cream: Calming Care for Breakout-Prone Skin

Still virtually unknown in the West, Dr. G is a dermatologist-developed brand with a strong reputation in Korea for years now. The Red Blemish line is Dr. G’s answer to breakout-prone, easily reddened skin. This gel cream is designed to soothe and moisturize without feeling greasy. Instead of stripping the skin, it focuses on calming and keeping the moisture barrier comfortable, making it an easy swap for your regular moisturizer.

Fun fact: the RED Blemish Cream became popular purely through word of mouth. Korean men bought the cream during their military service to save their skin from the harsh environments endured during training! To this day, Dr. G sells special versions of their cream at military consignment shops.

If your skin flares up with redness, breakouts, or sensitivity, a gentle, no-drama cream like this will soothe and moisturise without overloading your skin.

Best for: blemish-prone, redness-prone or sensitive skin

Why it works: it hydrates and calms in a single step with its high potency cica complex.

Why it is trending at Olive Young: Dr. G is a trusted derma brand with years of experience behind it. The cream has won multiple awards over the span of a decade.

Shop the Dr. G RED Blemish Cream* at Olive Young Global!

5. Uriage Stick Lèvres Colored: French Pharmacy Superstar

Uriage Stick Lèvres Tinted Lip Balm at Olive Young Global

Uriage is a French pharmacy brand, but it has a real fan base in Korea. Koreans love and trust French and German skincare. Especially European pharmacy brands are highly regarded in Korea.

This tinted lip stick behaves like a balm, giving a soft wash of color along with everyday comfort. Thus, it’s perfect for anyone who wants a clean girl, “my lips but better” look. It’s easy to apply without a mirror and wears softly rather than looking heavy. Korean shoppers love efficacy-first products with a skincare benefit, so this lip balm fits the bill perfect. Very often, skincare and makeup blur together in K-beauty.

Best for: dry lips, a natural everyday tint, a quick no-mirror touch-up

Why this is trending at Olive Young Korea: it blends lip care and color in one simple step, plus Koreans adore French pharmacy brands.

Shop the Uriage Stick Lèvres Balms* at Olive Young Global!

The Takeaway: What Koreans Actually Buy

Look at the five products together and the pattern is clear: hydration, soothing ingredients, sun protection, and simple, effective formulas. That’s what’s behind the Korean beauty products that keep selling and are currently trending at Olive Young. It’s a useful lens for building your own routine, too!

Koreans don’t go for flashy or over the top. They like minimalistic, healthy skincare and makeup that enhances their skin vs. covering it up fully. They are also loyal to brands and products, so what’s trending now has often had a long history of impressing Koreans.

Now, this does not mean that the brands hyped in the West such as, say, Beauty of Joseon or Skin1007, aren’t also great brands. It’s just that in Korea, people have rarely even heard of them!

How to Save at Olive Young Global

Ready to shop? Add your favorites to your cart and apply an Olive Young Global promo code such as “SUGARPEACH10” at checkout to save 30% off your order! Get the latest Olive Young code here →

5 K-Beauty Products You Can Only Shop at Olive Young Global

If you’ve been relying on the usual K-beauty retailers, there’s a good chance you’re missing out on some genuinely excellent products, simply because they never make it past Olive Young Global’s own storefront.

Between home-brand exclusives, collab drops, and value packs you won’t find anywhere else, here are 5 picks (and product types) worth knowing about before you place your next order!

Note: this article contains affiliate links. They are marked with an *.

1. Bring Green: Olive Young’s Own Skincare Line

Some of the most popular BringGreen products available at Olive Young Global

Bring Green is one of Olive Young’s home brands, which means it’s exclusive to their store. You won’t find it listed anywhere else, global or otherwise.

The standout right now is the Zinc Teca Blemish Serum,* which went viral in Korea for good reasons. It’s perfect for acne-prone, oily skin, and it actually delivers on calming blemishes without the harsh, drying feeling a lot of acne serums leave behind.

The brand’s other bestseller is the Tea Tree Cica line,* especially the cream-and-toner duo. Both are antibacterial thanks to a mix of tea tree extract and a soothing cica extract. Their lightweight textures have a cooling effect on application. Even better, they’re hydrating without tipping into heavy or greasy. That’s a hard balance for a tea tree-based line to strike, and it’s why this duo has such a loyal following. Especially men seem to love the herbal scent and refreshing feel of this skincare line.

2. Primera: The Amore Pacific Brand You Won’t See Anywhere Else

Popular Primera products available at Olive Young Global

Primera is part of the Amore Pacific brand family. Unlike some of its sister brands such as, for instance, Laneige, this K-beauty brand is genuinely hard to find globally outside of Olive Young’s online mall. If dehydrated or sensitive skin that’s also starting to show first signs of aging is your concern, this is a brand worth seeking out.

One of their most talked-about products is the Primera Mild and Perfect Cleansing Oil To Foam.* This richly lathering cleanser has a texture that sounds like a gimmick until you actually try it. You can apply it to dry skin like an oil, but it foams up when you combine it with water to rinse it off. The K-beauty cleanser is great for sensitive skin that still wants a proper deep clean without stripping.

The other bestseller worth calling out: their Vitatinol Bouncy Balloon Lip Serums,* which are genuinely popular in Korea. They are a hot topic over on Powder Room, one of Korea’s most active discussion boards and one of the last bastion’s of unpaid, real people reviews.

3. Limited-Edition Brand Collabs

This is where Olive Young offers something no other retailer can: seasonal collabs between bestselling K-beauty brands and anime, cartoon, or franchise IPs! Think Harry Potter-themed packaging, K-pop group tie-ins, or anime and manga character crossovers.

A current example is the COSRX x GANADI collab, which redesigns some of COSRX’s most popular products such as their Blue Peptide Bakuchiol Serum* with the collaboration’s characters, alongside limited freebies and set-exclusive packaging.

These collabs move fast and don’t get restocked once they’re gone. So, if a collab catches your eye, it’s worth acting on it rather than waiting. Olive Young Global is genuinely the only place carrying them. Sadly, not even the new, separate Olive Young US store has these limited collabs. Or, if they do carry them, only limited versions of the full collections.

4. Exclusive Value Packs and extra Gifts

Olive Young Global special value and collaboration packs

Olive Young regularly bundles bestselling products. Think the Round Lab Birch Sunscreen or the S. Nature Aqua Squalane Cream,* but in double or triple packs at a reduced price, often exclusive to their stores! Since Olive Young is Korea’s No. 1 Health and Beauty Store, brands are keen to collaborate and offer the most competitive prices to be stocked at Olive Young.

These bundles frequently come with extras too: stickers, keyrings, or travel-size versions of other products from the brand. Stacked with a coupon code, this is genuinely one of the best-value ways to shop K-beauty right now! You’re not just paying less per unit, you’re often getting a bonus item that would otherwise cost extra on its own.

5. BIOHEAL BOH: High-Quality Smart Aging

Like Bring Green, BIOHEAL BOH is one of Olive Young’s home brands. Compared to Bring Green, the brand is more premium and thus a little pricier. The products are predominantly formulated with a more mature-skin, anti-aging focus.

Their standout is the Probioderm line, built around collagen and wrinkle-targeting ingredients such as peptides. It has won awards such as the Olive Young award (given to the stores’ bestselling products) in Korea and built a genuinely loyal following there. In, a market as saturated with anti-aging launches as Korea’s that says a lot! The textures are beautifully light, yet rich enough for mature and sensitive, dry skin types. The products are specifically well-suited to sensitive skin that still wants results.

Keep an eye out for BIOHEAL BOH’s value sets too. Similar to the bundles above, they show up periodically and are worth grabbing when they do, especially during a Black Friday sale or other sales events.

Your Olive Young Global Order: The Takeaway

Whether it’s a home-brand exclusive, a collab you’ll never see again, or a bundle that quietly saves you money, this is the kind of shopping that rewards knowing where to look. Combine any of these specials from Olive Young with an active coupon code, and you’re getting exclusive products and a better price and value. Which is the whole point of shopping at Olive Young Global directly!

Looking for the current codes? Check out our full, daily updated and tested Olive Young promo code list!

Curious how Olive Young Global compares to other K-beauty retailers? See our Stylevana comparison and Yesstyle vs. Olive Young article!

Olive Young Global vs. Yesstyle: Which One Is Right for You?

If you are shopping for Korean skincare, makeup, or health foods from outside Korea, two names come up again and again: Yestyle and Olive Young Global.*

As enthusiastic K-beauty lovers for over a decade, we have tried and tested both shops and have seen them grow over the years. Both are legit, both ship internationally to most countries. But, they offer very different benefits. Which one wins depends entirely on what you are shopping for and what your priorities are. So, here is an honest, no-hype comparison. We are focusing especially on international shoppers dealing with customs and potentially long shipping times.

Note: this article contains affiliate links, which are marked with a *!

The Quick Overview

Olive Young Global is the official international arm of Olive Young, Korea’s No. 1 health & beauty store according to The Guardian, with over 1,360 physical stores back in Korea. The Global site brings a well-curated slice of that in-store catalog online. You get authenticity and the newest Korean releases faster than from other global K-shops. Plus, you can find exclusive limited editions that aren’t sold at any other K-beauty retailer.

YesStyle is a long-running Asian fashion and beauty marketplace based in Hong Kong that just celebrated its 20th shop birthday. They have a much broader catalog spanning Korean, Japanese, and other Asian brands. Plus, they don’t only sell skincare, but also fashion, stationary and lifestyle products.

The Torriden Dive In Toner is available both at Yesstyle and Olive Young Global

Skincare & Makeup Selection

Olive Young Global focuses tightly on Korean brands, and it’s usually the fastest place to find a product the moment it achieves virality in South Korea. Its curated catalogue and exclusive bundle sets are a real draw if you care about getting the newest, most talked-about releases. Olive Young also has so much market power that many brands collaborate exclusive with the store, often producing OY-exclusive franchise editions, e.g. with Sanrio or K-pop bands.

Yesstyle carries a noticeably wider range: thousands of skincare and makeup products, including Korean and Japanese brands, though not as many niche brands as Olive Young Global. There is less choice in terms of shades as well, unless we’re talking the most sought after K-beauty items. Olive Young trends to be quicker with including indie brands trending in Korea, but Yesstyle tends to have a cheaper price point.

Bottom line: Olive Young wins on “what’s trending right now in Korea.” YesStyle wins on breadth and brand selection from multiple Asian countries.

The popular VT Reedle Shot 300 serum is trending in Korea and worldwide

Health Foods

This is where the two diverge most, we would say!

Olive Young‘s roots are as a health-and-beauty chain, so its catalog includes a great, varied wellness and health food section alongside skincare: protein snacks, supplements, and diet-support items that reflect what you’d find in-store in Korea.

YesStyle’s catalog leans much more heavily toward beauty, fashion, and accessories, with far less depth in the health food space. If Korean health foods and supplements are a priority for you, Olive Young Global is the stronger pick.

Shipping Times

Olive Young Global: Ships to 60+ countries via trusted express couriers (DHL, FedEx, LX Pantos, EMS). The K-beauty shop offers free shipping on orders over $60 and roughly 5–7 days in transit depending on how customs is handled in your country.

Sadly, Olive Young Global no longer ships to the US, and the new US-only shop does not offer the same wide range of products. Thus, it may be advisable for US shoppers to choose either Yesstyle or Stylevana instead!

YesStyle: Also ships worldwide, but delivery speed depends heavily on your shipping tier and which items are in your cart. One thing worth knowing: YesStyle sources from many different suppliers, so if one item in your order has a longer processing time, your entire order can be held until everything is ready to ship together. If speed matters and your cart has a mix of items, keep this in mind.

Customs & Duties

Olive Young Global has recently changed its customs and duties regulations for the EU. You now pay all your customs-related charges and VAT at checkout if your orders ships to an EU country. So, no more wrangling with customs upon arrival of your OY package!

For some EU countries (e.g. Germany), Olive Young Global has capped order maximums at $160 or $300, so keep that in mind if you plan a big haul!

YesStyle does something similar: for EU and UK orders, VAT for your country is calculated and included in the price you see at checkout. Plus, they absorb the “small packages” flat fee charged by EU customs!

On top of that, YesStyle offers a refund for customs-related taxes and fees on orders under $1,000. You pay the customs fee if one comes up, then submit your receipt to YesStyle for reimbursement as store credit within 30 days.

Korean toner pads we bought at Olive Young

Pricing

Olive Young tends to run frequent site-wide sales and coupon codes. Its bundle/value sets can offer real savings if you are buying those items anyway. Especially during their big sales events such as brand weeks, OMG coupon days, member week and the seasonal sales, you can get exceptionally good savings. And don’t forget that most downloadable coupon codes are stackable with a promo code from our Olive Young coupon table!

YesStyle is generally positioned as the more consistently affordable option across its full catalog, especially once you stack a code with an existing sale. Remember, you can always combine the official sales codes with influencer/affiliate codes such as “KBEAUTY50” to receive an additional 5-50% off storewide! Some brand and sales exclusion might apply, however.

*You can add both a promo code AND an influencer or affiliate code to your Yesstyle order!*

So, Which One Should You Choose?

Honestly — it depends on what you’re shopping for:

Chasing the newest Korean skincare/makeup release, or want Korean health foods plus the fastest shipping? Olive Young Global’s curated, authentic catalog is the better choice.
Want to mix Japanese or other Asian brands and stock up on viral, globally trending products plus shop for Asian fashion? Yesstyle is the here broader bet.
Ordering a big haul? Watch Olive Young’s shipping caps for certain countries, and watch YesStyle’s “slowest item holds the order” quirk.

Many K-beauty shoppers end up using both, depending on what’s on the list that week. For us, both shops offer different perks that we regularly make use of!

Want to save on both? Check out our constantly updated and tested Olive Young Global coupon list or our YesStyle promo code list for your next K-beauty shop!

Interested in shopping at Stylevana? You can check out our Olive Young Global vs. Stylevana comparison article or the Stylevana code list!