Believe it or not, but 2026 is almost over and so, it is time to cast a look into the future and predict what big K-beauty trends to expect for 2027! These trends are based on our years-long knowledge of the Korean beauty market, plus all the trending topics we are seeing on social media both in South Korea as well as globally.
Some of these K-beauty trends may not surprise you, other might shock you. Whether it is trendy ingredient PDRN, the viral beauty devices taking Korea’s SNS by storm, or hyper trending bubble masks, we hunt down what’s trending right now and what will continue to shape the K-beauty market in 2027.
Note that some of the links in this article are affiliate links. They will be marked with an *!
K-Beauty Trend No. 1: PDRN
Now, this K-beauty trend is not new, of course! If you are into Korean skincare at all, you probably have heard of the buzzing ingredient called PDRN. By now, it has even reached Western skincare brands.
Still, we decided to add PDRN into this 2027 K-beauty trend forecast. We think it will remain one of the most important and most popular ingredients in Korean skincare.
So, what actually is PDRN? In very short, layman terms, PDRN is a skin-rejuvenating ingredient made from DNA fragments, typically derived from salmon eggs or sperm (yes, you heart that right!). It supports skin regeneration, helps repair damaged skin and improves overall skin health. It can help boost collagen levels in your skin, thus making skin look bouncier, plumper and more youthful.
Now, the scientific jury is still out on whether or not topically applied PDRN can bring the same amazing results as injectables. From our own experience, many Korean PDRN products have made a difference to our skin’s hydration levels and plumpness. Note that many K-brands are now using “vegan PDRN”. The DNA is derived from e.g. ginseng, rose or green tea vs. the better studied salmon-based PDRN products.
The Best Products to Try the PDRN Trend in 2027:
1. REJURAN Healer Turnover Ampoule
Korea’s No. 1 PDRN ampoule for many years now! This contains salmon-derived PDRN and is said to provide deep hydration plus restorative, skin-boosting properties. You can find this ampoule at Olive Young Global.* Don’t forget to apply code “SUGARPEACH10” for an additional 30% off your order!
2. Centellian24 Expert Madeca Cream Active Renew PDRN
Centellian24 has become a bit of a sleeper hit lately on the global market. In Korea, this pharmacy brand has been trusted and trending for many years now. This Centellia24 gel cream contains a centella asiatica complex for soothing and anti-redness action, plus a 5D PDRN complex containing five different molecular sized types of PDRN. The cream is available at Olive Young Global*.
2027 K-Beauty Trend No. 2: At-Home LDM Beauty Devices
Koreans go crazy for a good at home spa or beauty device, so this 2027 K-beauty trend is no surprise! Especially with the financial pressures of today, even the relatively affordable beauty clinic treatments are becoming less accessible to people in Korea. Thus, at home beauty devices have been booming lately.
While the West is still focusing on LED and red light therapy masks, Korea is – as always – already one step ahead. Here, LDM treatment devices are all the rage. LDM (Local Dynamic Micro-massage) is a non-invasive ultrasound skin treatment that uses rapidly alternating sound-wave frequencies to stimulate the skin and underlying tissue. It is designed to support natural skin regeneration, improve hydration and elasticity, plus promote healthier-looking skin.
Fun fact: LDM technology was actually developed by a German manufacturer (Wellcomet), but it became popular in Korean beauty clinics and led to the manufacturing of at home beauty devices with a similar, though not fully identical, multi-frequency technology.
The Best Product to Try the LDM At Home Device Trend in 2027:
1. THOME The Glow Signature Device
The absolute No. one bestselling, trending LDM-style at home device in Korea right now! The THOME The Glow Signature Device uses 3MHz + 10MHz dual-frequency ultrasound technology to help stimulate the skin. It is meant to improve skin texture, hydration levels and combat dullness and first signs of texture loss. With its 3 different modes, you can work on the deeper layers of the skin and target specific concerns directly.
The device isn’t cheap – it usually retails around $400, but Yesstyle is currently running a Black Friday promotion on the THOME The Glow Device and sells it for only $299.25!
Check out our frequently updated Black Friday shopping guide for more such deals. And – make sure to use Yesstyle code “KBEAUTY50” for an additional 50% off in the “reward code” box.
Korean Beauty Trend No. 3: Bubble Masks
Such a fun K-beauty trend for 2027, and it is already making waves in late 2026. It seems like every large K-beauty brand is releasing their own bubble masks these days. Korean brand Menokin was the trendsetter here, with their 30 Seconds Quick Bubble Mask range that won the 2026 Glowpick award.
The promise? With only 30 seconds of time on your skin, you can achieve a skincare effect as if you’d let a face mask sit for 15-20 minutes. Too good to be true? Maybe, but the masks apply like a dream, feel rejuvenating on the skin and boost your skincare game with amazing ingredient goodies such as PHA, PDRN or extra collagen for hydration.
The Best Products to Try the Korean Bubble Mask Trend in 2027:
1. MENOKIN 30 Seconds Quick Bubble Masks
The “OG” products that started the bubble mask trend in Korea. These 30 seconds wash-off masks come in four different versions. We recommend the moist version, which plumps up and deeply hydrates the skin with multiple types of hyaluronic acid. The bubble mask is available at Stylevana! Don’t forget to use coupon code “INF10SPL” for an additional 26% off your order.
2. Mediheal Rose PDRN Bubble Serum Mask
Brand new and already picking up tons of social media buzz on Korean SNS channels, this bubble mask from Korean brand Mediheal contains rose PDRN, ceramides and peptides. It promises to plump up your skin and make it smoother and more moisturised. The mask can either be washed off or used as a leave-on moisturising treatment.
The Mediheal Rose PDRN Bubble Mask is available at Olive Young Global*!
2027 K-Beauty Trend Report: The Layering and Glass Skin Trends Are Here To Stay
Despite all these new, hyped up products and trending K-beauty ingredients, the basics of Korean skincare will remain very much the same in 2027: layered, hydrating products and that “glazed donut” glass skin glow are the cornerstones of beauty made in Korea.
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